MANCO Project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 101003651
Casino loyalty schemes have evolved significantly over the decades, progressing from basic punch cards to complex digital systems that compensate players for their support. These programs are crafted to boost customer retention and amplify player engagement, offering diverse incentives such as free play, dining discounts, and special event access. One significant example is the Caesars